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Sunday, February 20, 2011

Sales Lies and Naked Truths


The sales game has changed.  The tactics used in the past of hammering the deal home do not apply any more.  No more “kick ass.”  Those sales techniques are lies.Check in on your own reaction to sales people.  Whether you are at a car dealership or shopping for a computer or a new shirt, you hate high pressure, arm-wrestling selling.  You are ready to walk in a minute.We are in the age of the educated consumer.  We have already done the research. We are on line constantly.  We know pretty much in advance what we  are looking for and what we will have to pay for it.As a sales person, you  are competing for your customer’s budget. Consumers buy from people they like and trust and it is possible you can get more than your share of that budget.
Price:$9.95


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